Content Strategy
December 6, 2024
4 min read

How to Write Product Titles That Convert (Backed by Data)

Your title is your first impression — don't waste it. A great title increases relevance, click-through rate, AI Search visibility, and conversion rate. High-performing titles include outcome, key benefit, primary use case, and differentiator.

Your title is your first impression — don't waste it.

A great title increases:

  • Relevance
  • Click-through rate
  • AI Search visibility
  • Conversion rate

High-performing titles include:

  • Outcome
  • Key benefit
  • Primary use case
  • Differentiator

Example: ❌ "Leather Bag" ✅ "Compact Leather Travel Bag for Everyday Carry"

Dropease generates titles based on buyer motivations

Not keywords — but intent.

#product titles#conversion#SEO#content optimization

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