Why "One-Size-Fits-All" Product Pages Are Killing Your Conversions

Different buyers → different motivations

A travel backpack means different things to different people:

• •Digital nomads → organization
• •Weekend travelers → portability
• •Students → durability
• •Photographers → compartments

Yet most merchants write one generic page for everyone.

Buyer-specific content outperforms generic

Tailored content:

• •Doubles engagement
• •Reduces friction
• •Speaks directly to real needs
• •Converts dramatically better

Dropease automates this personalization at scale One product → Three buyer-aligned versions → Faster optimization.